The statistical take on humanity’s reaction to risks, including that of swine flu: the risks that kill people and the risks that upset people are completely different. If you know that a risk kills people, you have no idea whether it upsets them or not. If you know it upsets them, you have no idea whether it kills them or not.”(Via MR) -[]- WPP explains what its problems are: “branding and identity, healthcare and specialist communications were the hardest hit.” Advertisers are under-rated when it comes to speaking blather. Easily as nonsensical as bond traders.
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